TATUDX
TatuDx is an innovative biotechnology company developing cost effective molecular tests and devices. The company’s goal is to provide fast and efficient testing, anywhere in the world. I designed this logo to look modern while keeping the ideas of efficiency and reliability in mind. After much research, I chose the dragonfly as the icon to represent those goals. Dragonflies are powerful, agile, and efficient fliers, reaching speeds up to 45mph. They are found on all continents except Antarctica and can move in six different directions. They are symbols for happiness, new beginnings, and positive change and have long been used in traditional Chinese and Japanese medicine.
TWIGA GROUP LLC
Twiga Group are strategic and financial consultants in the life science space. The client wanted a bold image that conveyed confidence and optimism. Twiga is the Swahili word for giraffe. I paired the drawn giraffe image with a tall, condensed typeface stacked to create the height reminiscent of this incredible creature. The walking ‘twiga’ conveys a sense of calm foward motion, unhurried, and assured while the tall, condensed serif lettering adds gravitas and stability, creating an overall impression that is approachable but substantial—warm enough to feel welcoming and solid enough to feel dependable.
THE HAPPY WORDS PROJECT
Logo design for The Happy Words Project, a research project focusing on furthering the understanding of our wellbeing through untranslatable words.
NATURE’S RESPONSE
Logo designed for a new probiotic, made of entirely natural products. The client wanted their branding to be elegant and chic - not your typical logo for a pill bottle. I drew the leaf garland after taking cuttings and photos of different leaves, pairing it with an elegant serif typeface.
TRIALCLARITY INC.
TrialClarity provides an ideal solution for more effective oversight management of outsourced clinical trials. The TrialClarity platform tracks, monitors, and records process steps, providing the trial management team with near real-time actionable information and insight into the state of the trial. I designed this logo with the capturing and recording of data in mind.
HORSE HILL STUDIO
Horse Hill Studio is Donlin Foreman’s leather working studio based in Harrisville, New Hampshire. I wanted to create a logo that captured the tactile craft that is leather working while also creating a logo unit that the studio could use on the actual leather as a brand.
EPL: LAST ONE STANDING
Designed for a soccer league amusingly named the Idiot Soccer League. This group of friends closely follows the English Premier League and tries to predict the outcome of each season. Inspired by the insignias of the premier league football clubs I landed on crowning a soccer ball with a dunce’s cap - it is the Idiot Soccer League, after all!
INTERNATIONAL JOURNAL OF WELLBEING
The International Journal of Wellbeing, based out of New Zealand, asked me to redesign their logo. They did not want a complete rebrand, more of an update, so I redesigned the globe making it less US-centric and more realistic. I also updated the color palette.